Lincoln Mercury is currently on the go and is making headlines. Recently, Ford’s 2013 edition of the Lincoln Town Car was announced to be the best line of luxury sedans for America based on many automobile reviewers. The reviews pointed out positive aspects of the car such as its versatility, practicality and the comfort it can provide to the owners and passengers. It was proclaimed the best despite the fact that some buyers prefer more muscular machines such as the SUVs and crossovers. However, the 2013 Lincoln Town Car’s comfort, style, utility and practicality are undoubtedly exceptional compared to those big machines.
When Ford announced that they are ending the storied Mercury brand, which was sandwiched between Ford’s luxury Lincoln and mainstream Ford brands, marks the start of the development of a new compact for Mercury called the Tracer. The announcement actually came after years of rumors.
Consequently, Mercury’s lineup has diminished in the past few years and sales too have lessened. From its peak sales of 580,000 vehicles in 1978, it swooped down to an alarming 92,000 last year. Mercury has four vehicles: Millan, Mountaineer, Grand Marquis and Mariner.
Lincoln Mercury is converting its 32 valve V-8 engine into a great marketing tool. This is practically the same strategy just as Cadillac has done with its Northstar engines with the same style. The Lincoln Mark VIII models built since Oct. 17 are equipped with the division’s newly named InTech engine system. Its former 4.6-liter V-8 was now transformed into something better. It has now platinum-tipped spark plugs which allow the engine to run for 100,000 miles between tune-ups. Lincoln runs a print advertising campaign which heralds the engine’s ease of maintenance and intelligent technology.
As a forecast, over the next two years, Lincoln would launch seven new or refreshed cars, crossovers and SUVs. Lincoln actually showed off its new styling them this month on the fwd MKZ Concept that was unveiled at the Detroit auto show.
This car when running on regular versus premium characterizes upwards of a $200 savings per year in fuel costs for owners. This is also combined with a myriad of other fuel-efficient technologies offered on Ford, Lincoln and Mercury vehicles like the Ford's new six-speed automatic transmissions. With this, customers can save even more in fuel costs without having to worry about its performance.
Take for example, in the case of its six-speed transmission; the MKS features a two-speed fuel pump that changes from one setting to another between two flow settings. When the car is in idle mode or is under certain situations like cruising at highway speeds, the fuel pump will automatically go to a low setting. This requires less energy to run and pump. This will then need a lower voltage resulting to a less of a draw on the engine and greatly improves fuel efficiency.
It is also equipped with an EPS system specifically installed in the Escape and Mariner. This system is highly sophisticated with features like active returnability and active damping. This will help correct road irregularities and greatly improve handling and steering. The EPS is also a good factor in improving fuel economy because it draws power from an independent electric motor only as needed. This on demand ability equals to one-mile per gallon savings.
One more extra feature is the so-called MKS, which is a new large sedan. The obvious plan is that the LS and the esteemed Town Car replaced by the pair. The MKS is distinguished by crisp, tightly drawn styling and a 315-bhp 4.4-liter V-8 driving all four wheels through a six-speed automatic transmission.